à la mode is a digital magazine created specifically for the iPad
The first stage was to conduct a competitive analysis of the eMagazine space, and more specifically to look at current eMagazines that are food-related. We found that many current eMagazines out there had extremely cluttered layouts, which is something that we wanted to avoid.
To help understand who we were designing for, we created 2 personas. Deborah knows how to cook, but she is not very technology savvy. Our second persona on the other hand is tech-savvy, but needs help learning how to cook. We wanted our app to cater to both types of people.
We created a moodboard to help understand how we wanted the magazine to feel. It was extremely helpful in getting to our end color pallette.
We iterated on our designs a number of times, starting with paper sketches of different layouts then moving to digital versions.